We establish the spatial, architectural, and visual direction of the project. Planning options, functional relationships, circulation, proportions, materiallanguage, atmosphere, and key design principles are developed into coherent concept. This stage defines how the project should work, feel, and relate to itscontext before detailed technical development begins.
- Master plan or layout options
- Functional zoning
- Architectural and interior concept
- Spatial organisation
- Material direction
- Lighting and furniture references
- Conceptual visualisations